SoupSoaps started the way all great ideas start: somewhere between a happy hour haze, a very serious conversation about absolutely nothing, and two friends in Brooklyn asking, “What if soup… but soap?”

Daisy, a longtime flower-world veteran with an eye for beauty and bloom, and Thomas, who works in public marketing and apparently cannot let a dumb joke die, turned one dumb little idea into a full-blown broth brand. Both live in Astoria, both thought it was stupid in the best possible way, and after Thomas kept stirring the pot, Daisy got on board. Now SoupSoaps is their labor of lather: a small-batch, lovingly seasoned collection of soup-inspired soaps and bath goods made for people who like their self-care clean, quirky, and just a little soup-ernatural.

It’s part soap kitchen, part inside joke, part bath-time bisque. In other words, we really ladled this one on.